Adolescence, in modern society is the transition from...

Adolescence, in modern society is the transition from childhood to adulthood. Known as a time of rebellion, crisis, pathology and deviance, this period of life is influenced by the ethnicity, the culture, the gender, the Socio Economic Status, the age and the life style. Adolescence period usually ends with a physically, cognitively, and socio emotionally changed young adult. The physical development in adolescence In trying to discuss adolescence, most adult tend to confuse the terms adolescence and puberty, and use them synonymously. However, puberty refers to the physiological changes involved in the sexual maturation of a child. Puberty is triggered by hormonal changes, which may affect moods and behavior. During this process, both†¦show more content†¦This search can be influenced by family expectations, peers, ethnicity and cultural background. Identity Establishing autonomy is likely to influence the decisions of adolescence and the relationship he has with his family. Attachment to parents increases the probability that an adolescent will be socially competent. Peer Experiences with peer constitute an important development context for adolescents. Adolescent’ experiences with peers occur on several different levels: friendships, peer groups, dating and romantic relationships. Social competence reflects a child’s capacity to engage successfully with peers at different levels. Adolescents, due to their membership both in an ethic group and in the dominant culture, face an extra problem with identity. Thus, the adolescent is caught between his parent ethic beliefs and values, and that of the dominant society. This causes extra stress, which adds to the already existing conflict of adolescent self-identity. Ethnic Identity Adolescents live in an increasingly diverse world however they face almost the same challenges. For some, the rites of passage characterize an important step of their life, for others they have to struggle to adapt in another culture because there are immigrants. Moreover, a majority of the adolescents spend their time engaging in mediaShow MoreRelatedAdolescence : Adolescence And Adolescence1197 Words   |  5 PagesAdolescence is the period of transition from childhood to adulthood, involvingpersonality, physical intelectual, and social developmental changes. Puberty signals the beginning of adolescence, and puberty now occurs earlier. The end of this period is associate more so to social and emotional factors. The most important part of adolescence is the identity search. Adolescence develop emotionally and socially. Adolescent thinking level increases. Amina is an 18 years old Muslim, born in Bangladesh.Read MoreAdolescence And The Adolescence Period970 Words   |  4 PagesTo a teenager the adolescence period can seem like a lifetime because a lot of changes are occurring physically, emotionally, cognitive and socially. With puberty going on and hormones all over the place it was extremely stressful especially when menstruation began because at that point it felt like everything horrible came along with it, acne, unbearable pain, nausea, moodiness and feelings of insecurity and self consciousness. The teenage years definitely involves periods of storm and stress, itRead MoreAdolescence : A Transition From Adolescence1306 Words   |  6 PagesAdolescence Adolescence is a transition from childhood to adulthood, between the ages of 13 and 18 years of age and sometimes extending from college graduation (Potter, Perry, 2015). Adolescence can be a period of both discovery and confusion. It is at this time that the adolescence is learning to think and act on their own with the help of his or her parents and trying to survive and prosper through his adolescence. The problem with this time is that the adolescence is learning how to act andRead MoreAdolescence Case Study On Adolescence1665 Words   |  7 PagesCristhian Kraemer TECA 1354 Adolescence (ages 11-18) Introduction The young adult I am studying is named Francisco. He is a 17 year old boy who has black hair, fair skin, and is about 5 foot 6 inches. His parents both originated from El Salvador and had a child in the United States. He is the youngest of 3 siblings and resides in a 3 bedroom house with his two brothers sharing a room. Francisco is currently a junior in high school and is taking some college classes as well. His father drives anRead MoreTheories About The Adolescence : Erikson Adolescence926 Words   |  4 Pageswide variety of stages in life. In adolescence a crisis that is related to the life cycle occurs, is a stage of human development, in which important psychological, biological and social changes are evident; usually sudden and rapid changes. With an accelerated pace creates anxiety and delayed rhythm creating anxiety and restlessness. In this field I found some theories about the adolescence; Freud s psychoanalytic theory: According to this theory adolescence is a stage of development in whichRead More Adolescence Essay906 Words   |  4 Pages Adolescence According to the dictionary, the word â€Å"Adolescence† is the stage of youth; or maturity. And yet, if you really think about it, that definition merely touches the surface. Adolescence is that part of ones life that he or she will never forget because it plays a big role in the formation of who that person will become. nbsp;nbsp;nbsp;nbsp;nbsp;It is quite normal for parents to think they know their children; REALLY know their children. In fact what they know, in most cases, is theirRead MoreAdolescence Essay1057 Words   |  5 PagesAdolescence is a time of rapid physical, emotional, and cognitive development. During adolescence, teenagers are exposed to a wealth of new and confusing changes that greatly impact their paths in life. The development that occurs during this time are highly influential and can create lasting effects. Changes that happen during adolescence include: physical changes, cognitive development, and new school environments. One of the most impactful changes that an adolescent goes through is puberty;Read MoreEssay On Adolescence1045 Words   |  5 PagesObservational Journal Concerning Adolescence INTRODUCTION: Often adolescence is described as an awkward and reckless period in one’s life; a phase parents dread and individuals struggle to trudge through with their sanity. However, looking past the challenges that may arise at this point in a person’s life, adolescence is a time to explore your identity and take on new responsibilities. Adolescence is a transitional period from childhood to early adulthood, starting around 10 to 12 years old andRead MoreThe Psychology Of An Adolescence Essay2002 Words   |  9 PagesIt is apparent that children are taking in music from numerous sources in their everyday lives. The psychology of an adolescence gives a unique look on how certain stimuli, such as music, can affect the way they think, and more importantly, act. The first place to look would be the brain, looking into what makes up these processes. The teenage brain is an ever-changing organ, that it constantly molding to stimuli that affect it on a daily basis. This stimulus includes music, which has similar effectsRead MoreThe Life Stage Of Adolescence1230 Words   |  5 Pageslong-term treatment plan. This document will examine the life stage of adolescence along with the biological, cognitive, and psychological issues. Additionally, this collection will provide the norms for adolescence, implications for abnormal transitions, and appropriate theoretical application. Norms of Adolescence There are various developmental milestones associated with the transition into and out of the life stage of adolescence. With that mentioned, such milestones set the foundation of normal

Transferability Of The Research Work Samples †MyAssignmenthelp.com

Question: Discuss about the Transferability Of The Research Work. Answer: Use of motivational techniques has been found to directly influence employee relationship and workplace productivity. Different motivational theories have also defined the link between motivation, and job satisfaction, leadership style, productivity and performance. There are motivational factors that influences productivity too such as the intrinsic/extrinsic motivation factors, cognition and environment (Zameer et al. 2014). The main purpose of this essay is to critically analyze a research by Guclu, H. and Guney (2017) on investigating the effect of motivation techniques used by managers to increase the productivity of their workers and commenting on the research finding by comparing it with different theoretical perspective and different factors associated with motivation. The key strength and weakness of the article is provide with valid explanation about confounding factors and biasness in research design. The essay also provides argument regarding areas of disagreement and rec ommends other approach to enhance the validity and transferability of the research work. In any research work, the main purpose of author is always to explain the significance of the research work and research hypothesis with explanation about current issues or gap in the topic area. This validates the research work and gives idea to the reader about the significance of the research question. Guclu, H. and Guney (2017) has set the scene for research by explanation about efficiency notions in workplace, factors and methodologies affecting efficiency and difference of motivation techniques and theories in increasing efficiency at workplace. Such explanation is commendable work by the researcher as they have started from wider perspective and gradually narrowed the discussion to give idea about the topic of interest in the research work. However, one limitation in this area is that the author has not presented any gap in past research work. While reviewing the article, it has been found that main research question was related to evaluating the managers perceptions towards e mployees in manufacturing companies. However, discrepancy has been seen in stating the research question/research hypothesis. This is because the author has mentioned evaluating managers towards employee in the abstract section, however in the research method section the author has mentioned about determining employees opinion regarding affecting impact of motivation tools used by the manager. For better simplicity, it is assumed that the main research questions was to evaluate employees perception regarding the effect of motivation tools used by managers. Going by the above thesis statement of the article, it can be said that author has chosen a good area of research. This is because employees can give the best idea about effect of motivational tools on improving workplace productivity. Leaders implement various strategies to motivate their employees, however the employees are the best source to tell the effectiveness of these strategies. Hence, I agree with the importance of the research question as it can give idea about the dimensions of leadership styles that can promote daily employee engagement in work. A study by Breevaart et al. (2014) has discussed about the role of leadership style on employee engagement. For instance, transformational leaders motivate their followers beyond expectation and workplace place with such leader may dramatically affect production. Just like this literature, the research question used by Guclu, and Guney (2017) might help to find out effect on leaders behavior on day-to-day procedures and followers outcome. Based on the thesis statement, data was collected from employees and managers working in fabric dying industries by means of survey based questionnaire. The first set of questionnaire gave idea about the age, gender, educational status and experience of the participants, whereas the second set gave idea about the opinion of employees about the motivation tools. The main criteria for choosing firm was that it must be medium scale firm with more than 50 employees. Out of 229 participants, 46 were managers and rest were workers (Guclu, and Guney 2017). The strength of the study is the manner in which the researcher has evaluated the baseline data of participants such as gender, educational status and education on perceptions about effect of motivation tools. On analyzing the results, it has been found that baseline data significantly affected the opinion of participants. For instance, the study mainly evaluated the perception of employees about three types of motivation tools such as ec onomic tools, psychosocial tools and the organizational and managerial tools. The study finding gave the indication that female mostly preferred the economic tools and psychosocial tools. However, no differentiation were found in terms of age group and educational status. In contrast, for the dimension of monthly income, it was found that participants perception differed for psychosocial and managerial tools. Psychosocial tool mostly has an impact on low income groups compared to the other income segment. This is relevant to the Maslow needs hierarchy theory where peoples behavior is motivated by their needs (Lester 2013). Hence, the low income group may be motivated by psychosocial intervention due to fulfill their innate hierarchical needs. From the review of the result, it can be said that the use of baseline parameters is the strength of the article as it has given answer to the research question. The role of leaders and organization in motivating employees is also understood from the outcome for assignment status as the participants assignment status were mostly affected by organizational and managerial tools. However, the same point also indicates the weakness of the organization (Guclu, and Guney 2017). For example, as the purpose of this research was to investigate about the effect of motivational tools used by the manager in affected employee performance, hence the study result should have given more idea about the intrinsic/extrinsic motivation on affecting employees motivation to perform. The research by Yidong and Xinxin (2013) focused on this point by investigating about intrinsic motivation factors that helps leaders to influence employees work behavior. The study with workers from China gave the idea that i nnovative work behavior was related to employees perception of leadership and relation between managers and leaders were mediated by intrinsic motivation factors. Therefore, the study confirmed that ethical leadership facilitates attitude and behavior change in workplace. It is also recommended that managers should develop ethical leadership style as such leader implement morality in workplace and respect followers dignity and empower them to change their work performance (Srivastava and Barmola 2012). Another strength of the article is the manner in which the study was conducted and the study was analysed. Consideration of appropriate sampling technique and inclusion criteria is also critical to increase the quality of the research study. For instance, the study findings were also enhanced by considering about frequency variance in the study outcome. The gap in variance gave idea about the strength of the study. However, no specialized sampling technique was used, the only criteria was to choose medium size firm. While preparing survey questionnaire too, the focus was on collecting demographic data and research hypothesis related data. In the research by Demerouti et al., (2014) investigating about selective optimization process in improving job performance, the researcher focused on having two separate questionnaires for employee and managers. The questionnaire were also code numbered to provide anonymity to the research data. I feel that (Guclu, and Guney 2017) should have also used such approach to further increase the quality of the research work. The main conclusion from the reviewing the research finding is that I agree with author regarding using useful strategies in some point however I could also find certain weak points. For instance, the above discussion pointed to the limitations in the framing of research questionnaire, sampling technique and lack of consideration about factors affecting motivation. Secondly, agreement was found also regarding the role of education status in participations perception about motivation tools. The advantage of having highly qualified workers is that they have the knowledge and judgment level to significantly understand the motivation process. They are more conscious about type of motivation tools used in organization too. The research by Dysvik and Kuvaas, (2013) also proved that achievement goals and method of receiving performance feedback differs in different individual due to educational status of employees. Hence, focusing on qualification of employee is crucial in the motivation pr ocess and planning about workplace productivity. The essay critically analyzed the research conducted by Guclu and Guney (2017) inquiring about the perceptions of workers related to the use of motivation tools by the work manager. The key strength and weakness of the article was analysed with respect to the research question and the comparison with relevant research literatures. The main strength was the consideration of baseline data of the participants and the weakness was not evaluating personality traits and its impact on motivation process. The key recommendation to improve the research work is that the author should have focused on using different set of questionnaire for managers and employers to evaluate different areas regarding motivational tools. Secondly, the questionnaire for managers could also include personality traits as this can further enhance the research data. The research by Lounsbury et al. (2016) focused on personality trait of managers by applying the Big Five Personality traits. Future research work can fo cus on this area. References Breevaart, K., Bakker, A., Hetland, J., Demerouti, E., Olsen, O.K. and Espevik, R., 2014. Daily transactional and transformational leadership and daily employee engagement.Journal of occupational and organizational psychology,87(1), pp.138-157. Demerouti, E., Bakker, A.B. and Leiter, M., 2014. Burnout and job performance: The moderating role of selection, optimization, and compensation strategies.Journal of occupational health psychology,19(1), p.96. Dysvik, A. and Kuvaas, B., 2013. Intrinsic and extrinsic motivation as predictors of work effort: The moderating role of achievement goals.British Journal of Social Psychology,52(3), pp.412-430. Guclu, H. and Guney, S., 2017. The Effect of the Motivation Techniques Used by Managers to Increase the Productivity of their Workers and an Application. Lester, D., 2013. Measuring Maslow's hierarchy of needs.Psychological Reports,113(1), pp.15-17. Srivastava, S.K. and Barmola, K.C., 2012. Role of motivation in higher productivity.Management Insight,7(1). Yidong, T. and Xinxin, L., 2013. How ethical leadership influence employees innovative work behavior: A perspective of intrinsic motivation.Journal of Business Ethics,116(2), pp.441-455. Zameer, H., Ali, S., Nisar, W. and Amir, M., 2014. The impact of the motivation on the employees performance in beverage industry of Pakistan.International journal of academic research in accounting, finance and management sciences,4(1), pp.293-298.

Development of Community Partnerships

Question: Identify and discuss strategies which an early childhood educator/leader could use to develop community partnerships to the benefit of the children. Answer: Teachers play a unique role and position due to their profession that they are able to guide and present the students throughout the path of learning and discovery. Mentors, Educators, parents, as well as, communities all play an important role in accomplishing different milestones when regarding the closing of the achievement and literacy gap for the students belonging to different social, cultural, and economic backgrounds in the pursuit of knowledge (M. Faitar, 2011). It has been observed that low socioeconomic status has an influence on the early literacy and educational achievement of the child. Poverty also influences the academic levels of the student and generally have problems in their schools in comparison to middle-class and upper-class students. Moreover, the culture also affects the development and understanding of the education they receive (Kendra, 2015). Research have shown that the critical time for children for developing foundational capabilities is until 5 years of age of the child since his/her birth. These foundational capabilities are those on which the entire subsequent development of the child builds. This period is the crucial time for the children as the most dramatic progression of the cognitive and linguistic gains are produced. Emotional, moral, regulatory, and social dimensions are also enlaced during the early developmental phase. Hence, each of these areas needs focused attention for the development of the children in an appropriate manner (Individualist, 2009). One such step is the development of the community partnerships for the improvement of the various outcomes of the children. Community partnerships will help in the positive results for the early childhood services related to their education, school, families, as well as, the community because children will experience better and effective support throughout their early years of childhood. Educators and leaders play a vital role in developing community partnerships. One such approach is that the early childhood leaders and educators could discuss the data based on the development of the children of the community with the stakeholders for engaging them in action to gain help for the improvement of the outcomes of their communitys children. The early childhood educator can raise the awareness and knowledge about the importance of early childhood development with schools, families, and communities. As the early childhood educators are well expertise in the development of the children and factors influencing it. They are in a well-position for generating the momentum of the community towards improving the developmental outcomes of the children in the local community. Moreover, they can help the communities to effectively understand the concentration and degree of the various developmental vulnerability, as well as, the requirements of the children living in the community. By having a better understanding of the development of the children, early childhood educators, as well as, communities could initiate the examination of the environmental or ecological factors, which may influence the outcomes of the child-development period in their community (Wisneski Goldstein, 2004). Hence, by these strategies and with the help of a well- expertise early childhood educator, the community partnerships will be developed, which, in turn, would increase the outcomes of the early childhood dev elopment. References Individualist (2009).How Do Socio-economic Factors Affect Early Literacy?.HubPages. Retrieved 18 September 2016, from https://hubpages.com/education/socio-economicfactorsofearlyliteracy Kendra, C. (2015).The Psychology Behind How Kids Tick.Verywell. Retrieved 18 September 2016, from https://www.verywell.com/what-is-child-psychology-2795067 Faitar, G. (2011). Socioeconomic status, ethnicity and the context of achievement in minority education.Journal Of Instructional Pedagogies,5. Wisneski, D. Goldstein, L. (2004). Questioning community in early childhood education.Early Child Development And Care,174(6), 515-526.

TV, Violence, Children Essay Example For Students

TV, Violence, Children Essay Children from the ages 6-11 spend more time watching television than they do in the classroom. The level of violence that they see on prime time television is about five violent acts per hour and the level of violence on Saturday that includes cartoons morning programming is about 20 to 25 violent acts per hour. At this rate, the average American child will see 8,000 murders before they finish elementary school!As a child sits in front of baby-sitting television, her eyes are glued to the viewing of shoot em up rip em up kind of entertainment. We have to remember that the entertainment media plays an extremely powerful role in the formation of values and morals, to all youngsters minds of all ages, all socioeconomic levels, and all levels of intelligence. These programs play with kids minds; these programs have a tremendous negative effect on our children. We, as a society, must save our future and take an active role in protecting our children from the violence on our television. Television cartoons often feature dehumanized characters, such as Transformers and the Ninja Turtles, who engage in the destructive acts of violence by fighting our real life social problems. With acts of violence, kids learn to think thats how they should solve their problems. MTVs Beavis and Butt-head encourages fire, smoking, foul language, drinking and stealing. With these bad attitudes seen depicted as normal on TV shows kids are lead to believe it is cool be have that type attitude Is this what we really want our society, especially our younger generation, to believe? If we truly thought that television had no impact on viewers, why would companies spend billion of dollars on television advertising? If commercials have an effect, then so do the shows that the children watch. For example, youngsters mimic many of the violent acts that they see such as Beasvis and But-head. One day, a five year old boy watch his favorite cartoon, Beavis and Butt-head, and sees the characters pull one of their famous arson stunts. And the result, he sets his own house ablaze and his younger sister is killed. Children do learn from television especially when they lack direct exposure or first hand experience with violent grotesque acts. These do take a toll on children and the way they will view life as they grow up. I know some who that are sweet, innocent, full of dreams, hopes, laughter, and life. These kids have learned about there environment from their parents, not by watching television. When I am a parent, I will not show programs with bodies flying around the room and blood spurting ever where. At this point, the parents role must be to watch television with their children so they can help children understand that violence hurts people physically and emotionally. Our society should take a long hard look in the mirror; the values of todays youth are reflections of the values of their elders. We should remember the words of the father in Harry Chapins song Cats in the Cradle when he comes to realize his son Hes grown up just like me. My boy was just like me.Violence on the televisi on is a very real problem is our culture. We most see that it only causes negative effects on our society. It is hard to tell if the problem is the media or if the problem is in our values as a culture. We must help turn back the growing culture of violence as quickly as possible. The human toll on our society is too great to look the other way. .u5c9692beae0de0d47630f44a8831611f , .u5c9692beae0de0d47630f44a8831611f .postImageUrl , .u5c9692beae0de0d47630f44a8831611f .centered-text-area { min-height: 80px; position: relative; } .u5c9692beae0de0d47630f44a8831611f , .u5c9692beae0de0d47630f44a8831611f:hover , .u5c9692beae0de0d47630f44a8831611f:visited , .u5c9692beae0de0d47630f44a8831611f:active { border:0!important; } .u5c9692beae0de0d47630f44a8831611f .clearfix:after { content: ""; display: table; clear: both; } .u5c9692beae0de0d47630f44a8831611f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5c9692beae0de0d47630f44a8831611f:active , .u5c9692beae0de0d47630f44a8831611f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5c9692beae0de0d47630f44a8831611f .centered-text-area { width: 100%; position: relative ; } .u5c9692beae0de0d47630f44a8831611f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5c9692beae0de0d47630f44a8831611f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5c9692beae0de0d47630f44a8831611f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5c9692beae0de0d47630f44a8831611f:hover .ctaButton { background-color: #34495E!important; } .u5c9692beae0de0d47630f44a8831611f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5c9692beae0de0d47630f44a8831611f .u5c9692beae0de0d47630f44a8831611f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5c9692beae0de0d47630f44a8831611f:after { content: ""; display: block; clear: both; } READ: Cheating Essay

Mezirows Theory of Perspective Transformation free essay sample

Mezirow’s process of perspective transformation is often illustrated as linear, additionally; Mezirow characterized ten phases starting with disorienting dilemma and ending with perspective transformation (Mezirow, 1990). Understanding the transformative learning and the disorientating dilemma helps adults appreciate and understand Mezirow’s theory of perspective transformation. The start of my transformation begins with an experience. For example, an experience that I encountered was this past May after graduating from Immaculata University under-graduate program. My disorienting dilemmas begins with choosing the continuation of my education to pursue a Master’s Degree or begin the long and tedious process of job seeking and interviewing in a bleak economy. I believe that my decision is life altering and will only help me pursue a flourishing life. Evidence from Mezirow’s theory and the phases of transformative learning suggests that my dilemma falls under the first process of a disorienting dilemma (Anonymous, n. d. ). After graduation I had a few months to figure out a strategy and implement my plan. We will write a custom essay sample on Mezirows Theory of Perspective Transformation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While exploring my options and figuring out a plan I became struck with fear, this fear came from the â€Å"unknown† of my future. To overcome my fear of the â€Å"unknown† I first self-examine who I am. I needed to get a better idea of who I am today and who I want to be tomorrow. After I made my decision to go back to school I began to talk more and more about graduate school with my family and close friends. Once the discussion of me going back to school began, I started to hear about other’s pursuing a graduate degree all around me. For example I play basketball locally in two different leagues. Most of the teams are composed of collage or recently graduated students. After I told my friends in the basketball leagues about my plans of going back to school a few of them also stated that they were applying or already enrolled for graduate school. Hearing other’s committing to furthering their education and the process of enrolling helped calm the fear I had deep inside. Further reassurance was added that others also shared in common the same transformation that I was tackling. This shared transformation between friends falls under Mezirow fourth phase (Anonymous, n. d. ) Once I overcame my fear of the â€Å"unknown† I started to initiate my plan of action which falls under the sixth stage of Mezirow’s theory (Anonymous, n. d. ). My plan started with looking at local schools in the area with either an MBA or MA program in Marketing or Leadership studies. I looked at a few specific schools such as West Chester, Widener, and Immaculata University’s. After researching these schools I applied to them and waited to hear back for good news. Unfortunately I did not get into my first choice of Widener because I was 70 points short of the requirement for my g-mat score. However, I did get accepted into West Chester and Immaculata. After I had gotten accepted into graduate school I felt a sigh of relief that I had accomplished my goal of starting the new path to further my education. When I entered into graduate school this was a completely new experience as well as a new role for myself. I wanted to build up my self-confidence in my new roles and environment to reach my upmost potential. Building up my self-confidence was tough at first but I began to slowly overcome this from the support of my family, classmates, and professors. Progress was slow at first because of the â€Å"unknown† that I was dealing with in a new program and environment. Once I got over my first road bump I really started to take off with self-confidence which falls under Mezirow’s ninth phase (Anonymous, n. d. ). The last phase of Mezirow’s theory is the action of the final component of the transformative learning process (Merriam, Caffarella, Baumgartner, 2007). When I was dealt with my disorientating dilemma I took a delayed action to retort my options and plan. After reality set in that now is the time to make my transformation this was the end of a new beginning. My action to follow through with my choice to further my education is based off of my new found perspective from my disorientating dilemma and Mezirow’s ten phases of transformational learning.

Marketing Communication Plan

Abstract Wheat Fillets Limited manufactures wheat products for human consumption. This comprehensive marketing plan covers market segmentation and various properly researched marketing strategies this company intends to employ in order to cut a niche in food and beverages market in Australia especially in Queensland.Advertising We will write a custom report sample on Marketing Communication Plan specifically for you for only $16.05 $11/page Learn More As the first market player to introduce natural wheat fillets in this market with an unlimited potential, the company intends to offer different grades of high quality wheat fillets for every household irrespective of their household income. This product comes with a unique combination of different nutrients laced with vitamin A. Reflectively, this twist adds comparative advantage above other competitors as it offers additional nutrient at the same price as other wheat products. Besides, it is easier to coo k and takes approximately five minutes to prepare. As the world is embracing the need for energy conservation, this modification comes at the right time as a solution. To jumpstart operations, we intend to invest one and a half million dollars over a period of twelve months in addition to consultancy services offered to food outlets, hotels, and motels intending to incorporate this product into their recipe. Benefits will be derived from direct sales and properly developed distribution chain across the territory of Queensland. Within six months, it is projected that the revenues from consultancy will contribute 10% of the total revenue stream. This paper reflects on the market mix, PEST analysis, competition analysis, consumer analysis, geographical mix, market analysis, positioning strategy, and product analysis of a marketing plan for Wheat Fillets Company based in Brisbane, Queensland. Introduction Marketing strategy is essential before actualizing projections of a blue print. As a matter of fact, this plan functions on the margins of informed decision making after comprehensive research on viability and sustainability of a new product or a modified product (Rossiter Bellman, 2005, p.56). In order to achieve desired margins in sales and total revenues generated, a proper marketing plan should integrate entry strategy, comparative advantage, and market segmentation since in most cases, there is always a strong competitor or competitors that passing might prove challenging due to existence of consumer perceptions and household names (Shimp, 2007, p.13).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This analytical research paper explores the best bundle of marketing techniques Wheat Fillets Company intend to employ in a bid to successfully introduce a new product called Natural Wheat Fillets in the Queensland market in Australia over a period of twelve months wit h an estimated budget of one and a half million dollars. As the first player to introduce this product in the Queensland market with unexploited potential, the company intends to integrate this product as a daily meal for every household for different classes depending on the amount of disposable income of a family (Shimp, 2007, p.31). This product comes with a complete balanced food nutrients dominated by vitamin A. Reflectively, this twist adds comparative advantage above other competitors as it offers maximum nutrient value at a price affordable to targeted market. In order to achieve this target, the paper reflects on the proper information about the market, competition, product, marketing strategy, and distribution patterns arrived at after scientific decision making process consisting of pricing, product, and efficiency concepts (Belch Belch, 2009, p.45). In addition, the treatise is specific on the criteria and weight distributed to each of the above concepts and competitive advantage. Review of the Main Competitors Market for food products has been in existence since the era of the primitive society. Over time, different types of wheat products have either been developed or the older versions modified to embrace the dynamics of price and health. Therefore, it is necessary to review the main competitors and design a unique feature to better our standing in the competitive advantage bracket. The main competitors at present in this market are the Australian Wheat Board (AWB), the Against the Grain Gournet Food LLC, and Lion Nathan National Foods. AWB has been in the market for over three decades with current turn over of more than fifty million dollars annually. Against the Grain Gournet Food LLC has been operational since 2005 and has current turnover of above $100,000. In addition, the Northbourne Nominees Pty Ltd has also cut a niche in the market though at micro level. After market analysis, it is apparent that Australian Wheat Board is the most outs tanding competitor since it has been in the market for more than three decades. Due to its large marketing networks and apparently big turnover in sales annually, it reaps heavy benefits from economies of scale and therefore, its products are relatively cheaper than those of the other competitors.Advertising We will write a custom report sample on Marketing Communication Plan specifically for you for only $16.05 $11/page Learn More Moreover, the company has become a household name in Australia due to its numerous philanthropic activities and majority of its customers have developed a perception that it is always the best (Belch Belch, 2009, p.45). In addition, the company is financially stable and spends millions in direct commercial television and radio advertisements of its products reaching majority of Australian families who are the targeted customer. Besides, it has more than two hundred different distribution stores a cross Australia and runs sem i-annual promotions when loyal customers are rewarded with discounts and other after sale services such as free delivery for bulky purchase and replacement of expired products (Belch Belch, 2009, p.55). However, these products take longer to cook and luck nutrients our product intend to offer. In addition, it is perceived by a number of Australian citizens as a company operating on political clandestine. Environmental Analysis Environmental analysis is essential in projecting the sustainability and forecasting success of a marketing plan. In this segment, the market is review on the facets of social, economical, technological, and other factors which influence the business environment. Political and Economic Aspects Essentials of political operation in the Australian market have limited influence on business operation due to its stability and policies on economic liberalization. Australia is a democratic nation with limited cultural or religious stresses. As a matter of fact, this peaceful group forms the bulwark of the targeted users of this product. This aspect encourages smooth business operations and predictability of the future market trends. With the full support of political class to the business community, the overall growth and development of the marketing network is projected as economic policies in operation are inclined towards diversification and promoting business opportunities for investors (Belch Belch, 2009, p.95). In addition, the commercial law in Australia has provision of trademark rights and patent which eliminate fraudulent opportunities to protect such a company from fraudsters and copyright infringers. This is an assurance of protection against illegal trade though the process of registration is time consuming and very expensive. In the long run, this friendly political climate is expected to ease penetration and segmentation of the market. However, with the current economic meltdown, expenditure on food stuff has declined as familie s tighten budget in response.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Technology and social Aspects Comprehensively, the marketer should review technological conversancy and lifestyle of targeted customers. Majority of the Australian population and technology conversant and have embraced new technological was of life. Their lifestyle revolves around technology from transport to communication. Since this product is technology dependent, it is necessary to establish the estimate statistics on the same. Research has it that Australia though populous, has a very high percentage in literary and basic technological skills. Specifically, this rate is higher in youths and young families who the targeted consumers; making this a good business opportunity. In addition, Australia has better physical infrastructures such as well maintained land transport network to facilitate market accessibility and substantially reduce overhead costs associate with transportation (Belch Belch, 2009, p.76). A properly modeled penetration strategy should have minimal disturbance s to the market and the company. Therefore, it is important to establish means and ways to reach the potential market. To achieve this, the company intends to segment and differentiate Australia market along consumer-based market segmentation procedures (Longenecker, Petty, Palich, and Moore, 2009, p.98). This product introduction targets all the age brackets and has medicinal value for those suffering from diabetes. Often this group spends a lot of resources on synthetics products that can be replaced the Natural Wheat Fillets. Therefore, it is important to appreciate comprehensive population patterns for the population across the streets of Brisbane, hotels, motels, collages, and other food outlets. Consumer Analysis This product target families on both end of economic ladder. They use wheat products often and have a budget allocation for the same from time to time. These families are spread across all regions of Queensland and are major consumers of wheat as revealed by the curre nt statistics. In addition, the product targets hotels, motels, schools, hospitals, collages, and other food outlets who serve wheat products as part of their recipe (Adler, 2008, p.34). Despite the fact that the market for wheat products have been in existence for along time, it comes in larger quantity, lacks additional value, and expensive to low income earning families (Longenecker, Petty, Palich, and Moore, 2009, p.65). Due to economic hard times, this group operates on a relatively fixed budget and is keen on cost cutting. Their budget is instigated by wants and not impulse. Due to exposure to information sources such as new papers, television, radio, and magazines, product announcement through these avenues and a word of mouth would come in handy. Decision on the best product therefore, would rely on information on multiple exposures to different competing products (Adler, 2008, p.66). Consequently, due to high literacy level and technological exposure this group is likely to choose a particular product after comparison on price, quantity, content, and benefits with other products of the same nature. Since this product is100% natural, laced with vitamin A and comes in smaller quantity at a competitive price, this group is likely to opt for this pocket friendly version. The targeted group members are spread across the regions of Australia. Thus, the whole region is opened to business without any restrictions upon approval by the bureau of standards board. Specifically, this group consists of adults, especially women who have basic education with a household income of as little as $500 and users of wheat products. Consequently, this product has no limit on the age, gender, income, and class of its user(Adler, 2008, p.88). In addition, this group read variety of business advertisement magazines, have unlimited access to television, and are above average in literacy level. Besides, they listen to radio while commuting in public means of transport daily expo sing them to more advertisement information. Market Segmentation This market is subdivided into three distinct segments: the consumer, small and medium business, and institutions segments. Small and Medium Business Segmentation This market captures small food outlets, hotels, motels, and retail businesses across the regions of Marlboro and beyond. Wheat products destined for this market are often expensive, and lack the value addition component of the nutrient additives. Sometimes, quality is compromised due to the volumes of delivery for this market. Wheat Fillets Company intends to introduce the Natural Wheat Fillets to this market promising diversity in types, lower price, and health with the introduction of vitamin A additive. Ten kilograms of this product will cost twenty dollars, in addition to five percent discount for bulky purchase above 1000 kilograms. As an incentive, the company will offer free delivery to customers who purchase large quantities (Shimp, 2007, p.54). Besi des, this product is designed to cook within a time span of less than ten minutes and would save substantial cost on fuel for these business ventures. Therefore, this segment is influenced by competitive pricing, energy conservation equation, and health value for optimal benefits at a competitive price (Hutton Mulhern, 2002, p.24). Institutional Segmentation The city of Marlboro has several schools, homes, collages, hospitals among other institution with feeding programs. These institutions are strategically located and uniformly spread across the accessible market of Queensland. Nearly one hundred percept of people found in these institutions are consumers of wheat products. With properly drawn partnership and memorandum of understanding, the market is within our influence since our competitors lack this aspect (Richard, 2004, p.65). Specifically, the vitamin additive would give the product a competitive age in schools and hospitals which campaign for healthy living through diet. Also, the competitive pricing will facilitate its sustainability in the highly differentiated market (Longenecker, Petty, Palich, and Moore, 2009, p.68). Consumer Segment This is the largest segment for the Natural Wheat Fillets product. This segment comprises of households who consume wheat products. Since this product come in smaller packages and has an additional nutritional value, the segment is influenced by differential quantification, competitive pricing, and energy conservation, ease of preparation, nutritional value and delicacy. In addition, this product is largely consumed by the low income earners who would appreciate a product of high quality presented in smaller and affordable qualities (Harrison St. John, 2010, p.100). Therefore, Wheat Fillets Company has come up with this product to position itself in this segment. Target Audience Wheat is a staple food in Australia with its annual production estimates at over three million tones. Every household is a potential cons umer of this agricultural product. The Queensland City market comprises of 4, 510, 000 consumers of different ages. Majority of these consumers are middle income earning. The population growth rate is projected at 3.4 percent per annum. The targeted consumers are drawn from different economic backgrounds, religion, and class. Currently, this population is already consuming wheat products. As the population growth rate surges, this number is expected to increase by 3% in the next year (Harrison St. John, 2010, p.79). Therefore, the potential number of over four million customers is expected to reach five million. Recent studies indicate that majority of this population are slowly but steadily embracing the need for healthy dietary and cost cutting on energy. Subsequently, steady rapid growth is projected over the next one year and beyond (Parente, 2006, p.34). Geographical Location Aspect Market for Natural Wheat Fillets is concentrated in Queensland territory north of New South Wal es territory. This state is often called the â€Å"holiday state† and has numerous institutions, hotels, motels, fast food outlets, and other private and government institutions due to the numerous tourist visits across the year. Besides, the population is approximately four million; the targeted market. In addition, majority of this population consist of working class families with an average income of 700 dollars per month. Due to relatively low income, this population prefers high quality at an affordable price (Gelder, 2005, p.78). Fortunately, our product comes in handy to provide quality at a competitive price and contribute secondarily in energy conservation. Moreover, the current population is projected to increase by 60,000 in the next one year as a result of birth, immigration, among other factors. The capital city of this territory: Brisbane boost of industries, commercial hubs, and institution which is a ready market (Dagnino and Rocco, 2009, p.198). Positioning S trategies In the overcrowded market for food products in Australia, product position is directly linked to the success in the short and long term especially for a new product. In order to achieve the desired goals, positioning ensures clear difference of the new product from the existing products (Fahey, 1999, p.23). Thus, the following strategies will be applied. First-Mover Strategy We intend to position this product as the first of its kind in the market. As the first player for this kind of wheat product, we project a steady market share gain within six months. Once this is achieved, the delivery channel will revolve on quality maintenance to support the leading marketer status (Dagnino and Rocco, 2009, p.87). In the process, a permanent and positive image of the company will be glued in the minds of our clients. In addition, series of market research on demands of the consumers will be carried periodically to improve on satisfaction, desires, and expand on new market territorie s (Dagnino and Rocco, 2009, p.87). In the process, focus will be directed to the most competitive price and what the customers are able and willing to pay. In order to cut a unique niche, the right audience will be captivated by the smaller portions available, vitamin A additive, and ‘easy to prepare’ and energy saving benefits. Despite the crowded market for wheat products, Natural Wheat Fillets is first of its kind. Since this product will be manufactured in Queensland, we intend to include this in the â€Å"Buy Queensland, Build Queensland† marketing advertisement strategy (Belch Belch, 2009, p.45). Multi-brand Strategy In order to diversify market operations, WFL intends to create multiple products from the same product with different coloration, scent, sizes, and packaging (Harrison St. John, 2010, p.68). This will create an environment of own competition and block other competitors from encroaching into the company’s market (Blythe, 2006, p.23). Th ese sub-products will be differentiated by features, prices, and difference in quality. As forecasted in the market research, this strategy will be successful towards dominance as it offers variety of options to consumers, while at the same time, maximizing benefits of economies of scale (Belch Belch, 2009, p.45). Since Queensland market has low entry barriers, we are likely to reap from the experimenting consumers as the product is a daily meal for most Australian population. The high and the low end varieties will target the high and low income earning consumers. With the high end and low end varieties in the market, little room will be available for competitors to create a third product based on quality (Adler, 2008, p.56). Demographic Strategy, Research, and Advertisement This product targets every person irrespective of the economic arms. In order to achieve this aim, demographic differentiation will be based on income supported by strategic packaging and series of relevant ma rketing campaigns. Since AWB has established itself in the market, this would the best approach towards commanding a price premium (Waller, 1998, p.32). As a result, the fair pricing mechanism among other factors will skew competitive advantage positively. In addition, the company intend to recruit distribution agencies a cross the regions of Queensland and well trained marketers for these product. Moreover, the company has allocated a semi-annual budget of twenty thousand dollars on advertisement and periodic promotions. In order to remain relevant to the ever changing trends in the market, ten percent of projected revenues will be pumped back into research and product modification as dictated by demand and supply equations (Wang, 2007, p.124). Conclusion Properly researched marketing plan determine the success and sustainability in penetrating a market with a new product. To increase credibility and maintain professionalism, product processes and feature should flawlessly facilita te a healthy and lifetime relationship between the company and its clients. A properly designed market plan should be practical in presenting brand knowledge, awareness, penetration strategy, and passing information to target audience. In achieving these objectives, the plan should map possible competition, positioning strategy, consumer and market analysis, and geographical region of operation. Generally, these concepts are vital in forecasting and acts as a guide towards actualizing a marketing plan blue print. However, the plan should be flexible to market dynamics and embrace alterations where necessary. Reference List Adler, G. A. (2008) International dimensions of organizational behavior (5th ed.). Mason, OH: Thomson South-Western. Belch, G. E., Belch, M. A. (2009) Advertising and promotion: An integrated marketing communications perspective (8th edition). Boston, Mass: McGraw-Hill. ISBN: 0073381098 Blythe, J. (2006) Essentials of marketing communications (3rd ed.). New York: FT/Prentice Hall. Dagnino, G, and Rocco, E. (2009) Competition strategy: theory, experiments and cases, 1st ed., New York: Routledge Fahey, L. (1999) Competitors, New York: John Wiley Sons. Gelder, S. (2005) Global brand strategy: unlocking branding potential across countries, cultures and markets, London: Kogan Page Harrison, J. St. John, C. (2010) Foundations in strategic management, Ohio: South Western Cengage Learning. Hutton, J. G., Mulhern, F. J (2002) Marketing communications: Integrated theory, strategy tactics, Hackensack, N.J: Pentagram Publishing. Longenecker, G. J., Petty J W., Palich E. L. and Moore W. C. (2009) Small Business Management: Launching and Growing Entrepreneurial Ventures., USA: Cengage Learning. Parente, D. (2006) Advertising campaign strategy: A guide to marketing communication plans (4th ed.), Mason, Ohio: Thomson/South-Western. Richard F, J. B. (2004). International e-business marketing. Cengage Learning EMEA. Rossiter, J. R., Bellman, S. (2005) M arketing communications: Theory and applications, Frenchs Forest, N.S.W: Prentice Hall. Shimp, T. A. (2007) Advertising, promotion, and other aspects of integrated marketing communications (7th ed.), Mason, Ohio: Thomson South- Western. Waller, D. (1998) How to prepare a promotional plan, Sydney: McGraw-Hill. Wang, W. (2007) Integration and innovation orient to e-society., New York: Springer. This report on Marketing Communication Plan was written and submitted by user Luciano O. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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